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EIU new logo

It just wouldn’t be a new season if an OVC school didn’t make me make new graphics from scratch, because one of them wants a new logo. This year, that role fell to Eastern Illinois.

My first thought is this: Is it possible to be too modern? For better or worse, this logo looks like every logo made since 2012. We’ve got the two-tones of blue, it’s a relatively simple design, bold outline, a little shadow in gray. It’s safe, by current standards.

…which is probably my biggest problem with it, and the nine alternative logos they unveiled with it. This is something that’s going to define the Panthers program for years, probably a decade at minimum, right? Is this logo really going to last 10-years? It feels like a 2015 logo…that will be outdated by 2017.

There’s nothing wrong with it. It fits on a hat. It more-or-less resembles a panther. I like the blue. It’s shield-ish. I think it’s unique — I can’t think of a logo quite like it.

But is it…good?

I just don’t know I can say yes to that. Here’s what it looks like on a shirt, thanks to EIU’s instagram account.

EIU logo shirt

It’s…it’s…eh. It looks like one of those pre-set logos video games put out for create-a-teams. Want to name your team the Lions? Here you go. Wildcats? Sure, that works. Tigers? If you squint just right, sure.

Panthers? Why not.

I feel bad because I know the school, and some artist worked hard on this, and there’s nothing overtly wrong with it. It’s not like the infamous sketch of Tom Brady or anything here. But as a symbol of your university? I just don’t know.

It looks like one of those pre-set logos video games put out for create-a-teams

But there’s another issue at hand here. Is the logo better than the previous one?

eiu LOGO CLEAN

Hmmm. This feels “classic.” Maybe that’s what makes the new logo so…different. It’s like going from a 1963 Corvette Sting Ray to a 2016 version. Is the new version better? Well, it’s more powerful, amazingly styled, it’s lighter, gets better gas mileage, and comes with GPS.

But it’s not the same. And anyone that owns a ’63 Sting Ray wouldn’t trade it for the world.

Now, I’m not fully sure the original logo isn’t really a ’58 Edsel Corsair. (Google it) But the actual value, or style of it isn’t important.

It’s what is represents. A different era.

One in which a Panther clearly looks like a Panther.

It’s like going from a 1963 Corvette Sting Ray to a 2016 version

I’m not anti all new-logos. Austin Peay’s recent change was a massive improvement over the Nike rip-off before. Murray State more modernized than overhauled. And looking outside the conference, UCONN nailed it with their recent re-imagining of the Husky.

Maybe I’m just getting old, and I really needed a “get off my yard” moment. Would I wear a “new logo” shirt? Sure.

But if the school has some gear left over with the old logo, I’ll gladly take it off your hands. Just ship it on up to Buffalo.


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  1. Wow, you hit the nail on the head with the video game logo. My first thought though was Sam the Eagle (that would be a Muppet for those of you playing at home) and the original logo had a love child. I asked Mr. Horse about what he thought, "No sir, I don`t like it" he replied, and I have to agree.
  2. Shawn Flaugher:
    The preset logo for a create-A-team pretty much sums this logo up. Shields are trendy right now, so it is definitely set in the mold and does nothing to set it apart. The colors are beautiful though.
OVC Ball
Predicting the OVC race…in mid-December

2016-17 Basketball Standings

OVCOverall

EAST

Belmont8-014-4
Morehead State6-310-12
Tennessee Tech5-39-14
Jacksonville State5-413-11
Tennessee State4-413-8
Eastern Kentucky2-69-14

WEST

UT Martin5-315-8
Murray State5-311-11
SEMO5-310-13
Austin Peay3-57-15
Eastern Illinois1-79-12
SIUE0-85-17
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